Wild Fern
Brand Identity, Merchandise Design
Wild Fern is a plant hobbyist who has a YouTube channel of over 100k subscribers. Fern is edgy, original, and vulnerable. YouTube viewership is all based on the personal connection between the influencer and the audience. I wanted the brand to reflect this connection while being unique to her field of work and embodying her personality.
It’s always so exciting to create visuals for a passion and hobby of your own. I was a fan of Fern for years before I reached out and asked if she would like to work together. I feel like our best work is when our hobbies can benefit from our passions and skills.
